NUA

Project type: Art Director
Client: NUA
Credits:
Director: Pankhuri Ranjan
DOP: Akshat 
Art Director: Ishita Rajesh

Nua is a groundbreaking brand offering a holistic feminine care experience, from sanitary napkins to period care essentials and skincare products. In my role as Art Director, I was responsible for curating props and orchestrating set design for a compelling film.The design process involved creating five distinct sets—Washroom, Bedroom, Office, Balcony, and Living Room—each meticulously crafted to amplify the film's messages, emotions, and product focus. The sets were minimalistic, clean, and inviting.

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